Buddhism and Moving Vision Motion Graphics

Buddhism is an ancient tradition which is only just recently flowering in the west. Practices such as mindfulness are now common currency in the mainstream- but the fundamental teachings of Buddhism are still relatively unknown or misunderstood.

While the principles of Buddhism are timeless truths, each generation and each culture has to re-imagine the Buddha for themselves and re-interpret Buddhist teachings and practices in forms relevant to their own conditioning and situation. Part of Moving Vision Motion Graphics mission is to re-imagine the Buddha for the digital age.

The Buddhist tradition has always used symbols and images to convey its message- to engage our hearts and imaginations. Therefore, we believe motion graphics are a fitting medium to help communicate Buddhism to the modern world.

There are many films we would like to make: from stories of the great lives of the Buddha, Milarepa and Padmasamhava, Buddhist concepts such as Sunyata, Conditioned-co-production and the Niyamas, mind blowing tales from the Mahayana sutras, to guides to everyday practices such as meditation, ethics and kindness.

Above is an animated version of the first two verses of the Dhammapada, based on the translation by Sangharakshita.


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10 Uses for Motion Graphics

#1:          Explain Yourself! Say who you are, what you do, your USP and CTA in a snappy funky looking, animated video.

#2           Make a Splash in Social Media! Make ‘Tweeteos’ and ‘Facebook Films’. People are drawn to those play icons like…a monkey to…a banana?

#3           Say it with Motion Graphics! Happy Christmas! Happy Easter! Happy Anniversary! Happy divorce!

#4           Make you Talking HSperm and Egg Play IconSmalleads Sexier! – (they can look a little drab) with Idents to kick them off, on screen animations illustrating what they’re saying, cool backgrounds..

#5           Educate! History, Languages, Maths, Rocket Science in a nutshell (how hard can it be?) Give visual learners a headstart by unpacking ideas with sound and motion.

#6           Inform!- do you produce newsletters?  Why not turn them into a video?

#7           Instruct!- How to fix a puncture, build a paper mache dinosaur, drive a car..

#8           Animate Infographics! Inforgraphics are cool, animated infographics are way cooler.

#9           Visual Viagra for your Website: Website + Motion = INTEREST

#10         Share Your Vision! Speak to the soul with images, colours and music and sounds.

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IdentWhat is an Ident? An Ident is an important part of branding. It’s a short film of only a few second usually involving an animated logo, at the beginning of or in between programs. Popular examples of this include the BBC2 Idents (see some examples here http://www.youtube.com/watch?v=8o0xOW4umuI) and MTV ( http://www.youtube.com/watch?v=YCL9lqJV_0M )

How can an Ident help you? If you make  video blogs or videos of some kind which will hopefully be seen many times by thousands of people, having a well crafted Ident can add a more professional look and feel to the film. It is an opportunity to communicate more about who you are. Often when people make video blogs they make them themselves and do not have the skills to produce a professional looking Ident- and it can make a big difference. An ident can also be used to close the video.

How much does an Ident cost? Our Idents Start from £50 for an ident animating already existing assets such as your logo- and increase in price depending on how complex the ident is. Some Idents can incoporate characters, very sophisticated animation etc.

What Ident would you like for your Company? Maybe you already have an idea? What would you like to communicate about yourself? What images> What Colours? What sounds and Music? If you are interested in an Ident get in touch and I would be happy to kick ideas around with you!


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Lotte Reiniger

I love this influential German silhouette animator who made films in the last century. She retold myths and fairly tales. I doubt anyone will try and make films as ambitious as this in with this technique ever again. My favourite you can see here: Magic Horse and this film about how she made them is also worth a look: Art of Lotte Reiniger


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