Archive | August, 2013


IdentWhat is an Ident? An Ident is an important part of branding. It’s a short film of only a few second usually involving an animated logo, at the beginning of or in between programs. Popular examples of this include the BBC2 Idents (see some examples here and MTV ( )

How can an Ident help you? If you make  video blogs or videos of some kind which will hopefully be seen many times by thousands of people, having a well crafted Ident can add a more professional look and feel to the film. It is an opportunity to communicate more about who you are. Often when people make video blogs they make them themselves and do not have the skills to produce a professional looking Ident- and it can make a big difference. An ident can also be used to close the video.

How much does an Ident cost? Our Idents Start from £50 for an ident animating already existing assets such as your logo- and increase in price depending on how complex the ident is. Some Idents can incoporate characters, very sophisticated animation etc.

What Ident would you like for your Company? Maybe you already have an idea? What would you like to communicate about yourself? What images> What Colours? What sounds and Music? If you are interested in an Ident get in touch and I would be happy to kick ideas around with you!